What Is ASEA?


Have you ever noticed just how much our society centers around health and wellness? From TV commercials to grocery store flyers, we are constantly exposed to products and programs that claim to improve health, cut weight, and boost youthfulness. Though this ever-evolving, in-your-face market competes to keep consumers up with the latest trends, it’s also made us rather desensitized to what products work and don’t work.

Verdis Norton and Tyler Norton recognized this disconnect and set out to build a health and wellness brand that not only operated differently, but that manufactured innovative products designed to work differently, too. And with this, ASEA Global was formed.

ASEA In The Early Days

In 2007, co-founder Verdis Norton was serving on the board of a small biotech company called Medical Immune Research, Inc., that was experimenting with technology that dealt with the science of redox signaling molecules, the life-sustaining cellular messengers that help protect, rejuvenate, and keep cells functioning at optimal levels. When the company ran into financial binds and was forced to sell their groundbreaking technology, Norton took the opportunity to purchase it.

Norton recognized the enormous significance and potential this technology had: not only could supplementing the body’s native supply of redox signaling molecules optimize cellular function, but by manufacturing a consumable product, redox supplements could offer lasting improvements for health and wellness. They commissioned the help of researchers to further develop this concept and aimed to create a product with stable redox signaling molecules that was tested for safety and quality control and that could be produced in large, commercial amounts. Months of extensive research and scientific testing resulted in a monumental breakthrough: a product with recreated redox signaling molecules that could be consumed to supplement the body’s natural supply of such elements. Thus, the company of ASEA Global was formed.

ASEA Global Today

After officially being launched in 2009, ASEA has grown to be a massively successful independent direct sales and multi-level marketing company that pushes groundbreaking products to the global market. These products include:

  • ASEA Redox Supplement: As the original ASEA product, the ASEA Redox Supplement, or ASEA water, is composed of active redox signaling molecules. This product is the first of its kind and provides the only way to replenish and maintain peak levels of stable, rejuvenating molecules.
  • RENU 28: Also a groundbreaking ASEA product, RENU 28 is a gel supplement that can be applied topically to the face and body to improve the health of your skin by adding smoothness, evening texture, and increasing moisture. European dermatological research institute Dermatest, found that after just 28 days of using RENU 28, wrinkles, fine lines, texture, smoothness, elasticity, and moisture all improved.
  • RENU Advance Skin Care: ASEA used their patented, groundbreaking technology to produce a one-of-a-kind product that uses foreign redox signaling molecules to halt the aging of skin. By supplementing the skin with additional redox molecules, RENU Advance activates cellular communication to renew the youthfulness and vitality of your skin.  The four-step system is designed to cleanse, repair, and replenish even the most damaged skin cells.

As avid businessmen, ASEA’s founders recognized that utilizing a powerful direct-sales model was the best way to educate consumers and deliver products to the market. After substantial growth and unprecedented interest in the products, ASEA moved operations to a 33,000-square-foot production facility that currently produces more than 15,000 cases of ASEA Redox Supplement a week. With nearly 30,000 active associates, ASEA operates across 25 global markets and has been named one of the top 100 direct selling companies in the world.